What Britain Loves is bonkers
Fab new populist ad for T-Mobile, brought to life by Saatchi and Saatchi.
This is a nice, feel-good campaign for T-Mobile’s new ‘Full Monty’ contract phone package. Capturing some of the more whacky but endearing things that British people like, ‘apparently’, this ad is a ray of sunshine in a gloomy age of economic and creative austerity.
Watch on YouTube: http://youtu.be/K-EvvfMXEwU