How to create instant buzz around your online ad

Want to cause an explosion when you launch your online ad? Just call Paris Hilton & get her to star in it. Check out this new online ad for razilian beer brand, Devassa.

Rating to date 4.5 out of 5 by users and 152,165 views since being published to YouTube on 12th Feb 2010.

This ad has so far generated three separate investigations for being sexist, too sensual, and encouraging drinking. Way to get attention!