{"id":677,"date":"2010-07-12T21:34:29","date_gmt":"2010-07-12T21:34:29","guid":{"rendered":"http:\/\/zoelaycock.com\/blog\/?p=677"},"modified":"2010-07-15T21:31:39","modified_gmt":"2010-07-15T21:31:39","slug":"ck-goes-qr","status":"publish","type":"post","link":"https:\/\/zoelaycock.com\/blog\/2010\/07\/ck-goes-qr\/","title":{"rendered":"CK goes QR"},"content":{"rendered":"<p>New York is known for it&#8217;s huge, striking billboards. Calvin Klein are known for their provocative, raunchy adverts.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-678\" title=\"Calvin Klein QR billboard\" src=\"http:\/\/zoelaycock.com\/blog\/wp-content\/uploads\/2010\/07\/CKQR-400x285.jpg\" alt=\"Calvin Klein QR billboard\" width=\"400\" height=\"285\" srcset=\"https:\/\/zoelaycock.com\/blog\/wp-content\/uploads\/2010\/07\/CKQR-400x285.jpg 400w, https:\/\/zoelaycock.com\/blog\/wp-content\/uploads\/2010\/07\/CKQR.jpg 590w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<p><!--more-->I rest my case. Calvin Klein has taken a trail blazing leap forward by creatively using a QR barcode as its core creative on a prime piece of advertising real estate on Houston St in New York.<\/p>\n<p>The provocative message is simple &#8220;Get It Uncensored&#8221;. The QR code is the primary call to action, which, when scanned by a smart phone, takes the inquisitive visitor to a Calvin Klein web video with Facebook and Twitter integration.<\/p>\n<p>Only problem is, after the sexy promise of something naughty, the video lacks climax and isn&#8217;t enough to even cause one to raise eyebrows, let alone raise anything else.<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"425\" height=\"344\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/U4zz-oCnNVw&amp;color1=0xb1b1b1&amp;color2=0xd0d0d0&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed type=\"application\/x-shockwave-flash\" width=\"425\" height=\"344\" src=\"http:\/\/www.youtube.com\/v\/U4zz-oCnNVw&amp;color1=0xb1b1b1&amp;color2=0xd0d0d0&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>\n<p><strong>Advert Provocateur<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-679\" title=\"CK Advert raunchy\" src=\"http:\/\/zoelaycock.com\/blog\/wp-content\/uploads\/2010\/07\/calvin-klein-400x268.png\" alt=\"CK Advert raunchy\" width=\"400\" height=\"268\" srcset=\"https:\/\/zoelaycock.com\/blog\/wp-content\/uploads\/2010\/07\/calvin-klein-400x268.png 400w, https:\/\/zoelaycock.com\/blog\/wp-content\/uploads\/2010\/07\/calvin-klein.png 580w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-680\" title=\"eva-mendes for Calvin Klein\" src=\"http:\/\/zoelaycock.com\/blog\/wp-content\/uploads\/2010\/07\/eva-mendes.jpg\" alt=\"eva-mendes for Calvin Klein\" width=\"400\" height=\"300\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-681\" title=\"Calvin-klein-ad\" src=\"http:\/\/zoelaycock.com\/blog\/wp-content\/uploads\/2010\/07\/Calvin-klein-ad.jpg\" alt=\"Calvin-klein-ad\" width=\"316\" height=\"237\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New York is known for it&#8217;s huge, striking billboards. Calvin Klein are known for their provocative, raunchy adverts.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[15,19,43],"class_list":["post-677","post","type-post","status-publish","format-standard","hentry","category-love-it","tag-advertisement","tag-online-advertising","tag-video"],"_links":{"self":[{"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/posts\/677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/comments?post=677"}],"version-history":[{"count":2,"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/posts\/677\/revisions"}],"predecessor-version":[{"id":683,"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/posts\/677\/revisions\/683"}],"wp:attachment":[{"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/media?parent=677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/categories?post=677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/tags?post=677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}