{"id":285,"date":"2010-02-27T12:37:55","date_gmt":"2010-02-27T12:37:55","guid":{"rendered":"http:\/\/zoelaycock.com\/blog\/?p=285"},"modified":"2010-03-04T22:10:06","modified_gmt":"2010-03-04T22:10:06","slug":"how-to-create-instant-buzz-around-your-online-ad","status":"publish","type":"post","link":"https:\/\/zoelaycock.com\/blog\/2010\/02\/how-to-create-instant-buzz-around-your-online-ad\/","title":{"rendered":"How to create instant buzz around your online ad"},"content":{"rendered":"<p>Want to cause an explosion when you launch your online ad? Just call Paris Hilton &amp; get her to star in it. Check out this new online ad for razilian beer brand, Devassa.<br \/>\n<object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"425\" height=\"344\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/hG0Drkb4L38&amp;color1=0x2b405b&amp;color2=0x6b8ab6&amp;hl=en_GB&amp;feature=player_embedded&amp;fs=1\" \/><embed type=\"application\/x-shockwave-flash\" width=\"425\" height=\"344\" src=\"http:\/\/www.youtube.com\/v\/hG0Drkb4L38&amp;color1=0x2b405b&amp;color2=0x6b8ab6&amp;hl=en_GB&amp;feature=player_embedded&amp;fs=1\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>\n<p><!--more--><\/p>\n<p>Rating to date 4.5 out of 5 by users and <span id=\"watch-views\"><span id=\"watch-view-count\">152,165<\/span> views since being published to YouTube on 12th Feb 2010.<br \/>\n<\/span><\/p>\n<p>This ad has so far generated three separate investigations for being sexist, too sensual, and encouraging drinking. Way to get attention!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to cause an explosion when you launch your online ad? Just call Paris Hilton &amp; get her to star in it. Check out this new online ad for razilian beer brand, Devassa.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[15,19,43],"class_list":["post-285","post","type-post","status-publish","format-standard","hentry","category-ones-to-watch","tag-advertisement","tag-online-advertising","tag-video"],"_links":{"self":[{"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/posts\/285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/comments?post=285"}],"version-history":[{"count":4,"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/posts\/285\/revisions"}],"predecessor-version":[{"id":386,"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/posts\/285\/revisions\/386"}],"wp:attachment":[{"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/media?parent=285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/categories?post=285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/tags?post=285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}