This is my attempt at a quick 2 minute elevator pitch for social media marketing. An attempt to answer the question, “what is it and why should I care?”<\/p>\n
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Social Media can be defined as \u201c\u2026content created by people using highly accessible and scalable publishing technologies that are intended to facilitate communications and influence interaction with peers\u2026\u201d<\/p>\n
Social media platforms can increase:<\/strong><\/p>\n \u2022\u00a0\u00a0\u00a0 Brand awareness Social media marketing is not like traditional marketing, which put simply, often relies on \u2018bought\u2019 marketing activities. The value of social media marketing, when undertaken successfully, is that it is gives \u2018earned media value\u2019 to brands. This results in higher levels of engagement, recommendation, sales and ongoing customer loyalty.<\/p>\n","protected":false},"excerpt":{"rendered":" This is my attempt at a quick 2 minute elevator pitch for social media marketing. An attempt to answer the question, “what is it and why should I care?”<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,8,1],"tags":[69,53],"class_list":["post-247","post","type-post","status-publish","format-standard","hentry","category-29","category-social_media","category-web","tag-social_media","tag-socialmedia"],"_links":{"self":[{"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/posts\/247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/comments?post=247"}],"version-history":[{"count":5,"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/posts\/247\/revisions"}],"predecessor-version":[{"id":340,"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/posts\/247\/revisions\/340"}],"wp:attachment":[{"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/media?parent=247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/categories?post=247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/tags?post=247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\u2022\u00a0\u00a0\u00a0 Brand enthusiasm (turning customers\/ consumers into fans, driving repeat business)
\n\u2022\u00a0\u00a0\u00a0 Sales (social media can be used to create first time customers or to introduce your brand)
\n\u2022\u00a0\u00a0\u00a0 Loyalty (decrease customer migration and improve customer service)<\/p>\n