{"id":200,"date":"2009-12-04T23:08:08","date_gmt":"2009-12-04T23:08:08","guid":{"rendered":"http:\/\/zoelaycock.com\/blog\/?p=200"},"modified":"2009-12-04T23:10:02","modified_gmt":"2009-12-04T23:10:02","slug":"dear-brands-stop-doing-digital-for-digitals-sake","status":"publish","type":"post","link":"https:\/\/zoelaycock.com\/blog\/2009\/12\/dear-brands-stop-doing-digital-for-digitals-sake\/","title":{"rendered":"Dear brands. Stop doing digital for digital&#8217;s sake"},"content":{"rendered":"<p>First &#8216;web 2.0&#8217; was on everyone&#8217;s lips. Then everyone jumped on Facebook, then Twitter and now&#8230;everyone is doing Augmented Reality for the sake of it. Totally dumb ass!<\/p>\n<div id=\"attachment_201\" style=\"width: 410px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/zoelaycock.com\/blog\/wp-content\/uploads\/2009\/12\/stellaartois.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-201\" class=\"size-medium wp-image-201\" title=\"stella artois ecard\" src=\"http:\/\/zoelaycock.com\/blog\/wp-content\/uploads\/2009\/12\/stellaartois-400x244.png\" alt=\"stella artois ecard\" width=\"400\" height=\"244\" srcset=\"https:\/\/zoelaycock.com\/blog\/wp-content\/uploads\/2009\/12\/stellaartois-400x244.png 400w, https:\/\/zoelaycock.com\/blog\/wp-content\/uploads\/2009\/12\/stellaartois.png 567w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><p id=\"caption-attachment-201\" class=\"wp-caption-text\">stella artois ecard<\/p><\/div>\n<p><!--more-->Leon McComish shines the torch those agencies churning out meaningless bleeding edge digital media just because they can. Read more on the Digital? Marketing? Blog! <a title=\"external link to blog\" href=\"http:\/\/bit.ly\/6jIDDj\">http:\/\/bit.ly\/6jIDDj<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>First &#8216;web 2.0&#8217; was on everyone&#8217;s lips. Then everyone jumped on Facebook, then Twitter and now&#8230;everyone is doing Augmented Reality for the sake of it. Totally dumb ass!<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,5,8,1],"tags":[31,42],"class_list":["post-200","post","type-post","status-publish","format-standard","hentry","category-digital_media","category-ux-design","category-social_media","category-web","tag-ar","tag-augmented-reality"],"_links":{"self":[{"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/posts\/200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/comments?post=200"}],"version-history":[{"count":4,"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/posts\/200\/revisions"}],"predecessor-version":[{"id":205,"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/posts\/200\/revisions\/205"}],"wp:attachment":[{"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/media?parent=200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/categories?post=200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/tags?post=200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}