{"id":137,"date":"2009-10-12T12:35:44","date_gmt":"2009-10-12T12:35:44","guid":{"rendered":"http:\/\/zoelaycock.com\/blog\/?p=137"},"modified":"2009-10-28T08:16:15","modified_gmt":"2009-10-28T08:16:15","slug":"fun-theory-experiments-by-vw","status":"publish","type":"post","link":"https:\/\/zoelaycock.com\/blog\/2009\/10\/fun-theory-experiments-by-vw\/","title":{"rendered":"Fun theory experiments by VW"},"content":{"rendered":"

Volkswagen (Stockholm) \u00a0latest viral video campaign is parked on a site called ‘Rolighetsteorin’ which means something like \u201cTheory of Fun\u201d in English. Something like that!<\/p>\n

<\/embed><\/object><\/p>\n

The site has a series of videos all based on the simple premise that making something\u00a0fun and enjoyable can seriously change user behaviour.<\/p>\n

This piano stairs experiment sees them turning some underground\/ subway stairs into a giant piano keyboard that plays notes when people walk up or down them. Then we sit back and watch the reaction and see what impact this has on whether people take the stairs or the escalator.<\/p>\n

People’s reactions are delightful and a lovely insight into human behaviour. But skipping to the end, don’t forget the scientific experiment. The upshot was that there was a\u00a066% increase in people taking the stairs instead of the escalator. Exciting stuff for me and anyone who believes passionately in the importance of holistic user experience design.<\/p>\n

Another experiment in the series proves that by making a rubbish bin play a sound that gives the impression it is as deep as a well, results in a huge increase in usage (approx 70%).<\/p>\n

<\/embed><\/object><\/p>\n

Watch them all on www.rolighetsteorin.se\/en<\/a>, they’re great!<\/p>\n","protected":false},"excerpt":{"rendered":"

Volkswagen (Stockholm) \u00a0latest viral video campaign is parked on a site called ‘Rolighetsteorin’ which means something like \u201cTheory of Fun\u201d in English. Something like that!<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[15,36,19,37,28,35],"class_list":["post-137","post","type-post","status-publish","format-standard","hentry","category-digital_media","tag-advertisement","tag-marketing","tag-online-advertising","tag-user-experience","tag-ux","tag-viral"],"_links":{"self":[{"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/posts\/137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/comments?post=137"}],"version-history":[{"count":5,"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/posts\/137\/revisions"}],"predecessor-version":[{"id":139,"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/posts\/137\/revisions\/139"}],"wp:attachment":[{"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/media?parent=137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/categories?post=137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zoelaycock.com\/blog\/wp-json\/wp\/v2\/tags?post=137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}