Facebook user statistics (Jan 2010)

In February 2010 Facebook exceeded 300 million users worldwide. It is not only the worlds largest social networking site but also second only to Google in terms of popularity and daily usage.

Approximately half of all active Facebook users log into their account on any given day. Over 55 million status updates are posted each day and more than 2.5 billion photos are uploaded to Facebook each month. And yet many marketeers still think as Facebook and social media marketing as a fringe activity in relation to more traditional marketing methods.

10 Largest Countries
1. United States 94,748,820
2. United Kingdom 22,261,080
3. Turkey 14,215,880
4. France 13,396,760
5. Canada 13,228,380
6. Italy 12,581,060
7. Indonesia 11,759,980
8. Spain 7,313,160
9. Australia 7,176,640
10. Philippines 6,991,040

My message is this, social media is not fringe, it’s mainstream people. As the Americans say “get with the programme!” And if you are not convinced, at least do your homework and see for yourselves.

UK Facebook user age split (source: Clicky Media)

UK Facebook user age split (source: Clicky Media)

411 links

Facebook provides usage statistics for its platform in the press room section of its website.

CheckFacebook – a website that provides daily Facebook data: http://www.checkfacebook.com

Econsultancy – 20+ more mind-blowing social media statistics: http://bit.ly/sMuDU