British Airways: Stay At Home
As part of their Olympic ‘Stay At Home’ campaign, British Airways invites you to ‘Take a plane down your street’ at taxi.ba.com.
Simply enter your postcode and watch the video, which will include a few clips of a BA 777 passing down your street. Watch carefully mind! Topped off with the London Calling soundtrack by The Clash, used in the TV ad (below), this is a great interactive ad.
The key message from the airline for Stay At Home is that it is more important for people to do just that and support Team GB this summer than to jet off somewhere. ‘Take a plane down your street’ is a personalised, entertaining, fun and immersive brand experience. None of which I usually attribute to BA but have to take my hat off to them this time. They’ve excelled themselves.
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